Copywriting 911
In the age of AI, it's easy to whip up words to sell your products and services. But will they work?
Not all copy
is created
equal.
Anyone can write copy. In fact these days, everyone does. But is it effective copy? Does it do its job? Does it make people want to buy what you have to sell?
There are tweaks and techniques that well-trained copywriters bring to the page, that deliberately drive readers to take action. And that's what you need to succeed.
How Copywriting 911 can help:
Writing Workshops
Learn what works best when writing words that sell.
Content Coaching
One-on-one sessions to assess, redirect and polish your content.
Corporate Training
Custom-tailored classes to meet your company's needs.
Copywriting Workshops
Copywriting 101
The basics of writing to sell, including the secret of good writing, roles and goals of the copywriter, the three fundamentals of selling, key characteristics of persuasive copy, and some simple copywriting formulas you can use right away. (3 hours)
Copywriting for Social Media
Copywriting for Campaigns
Writing Product Descriptions
Feedback
""Copywriting 101 was a very engaging and insightful workshop. How it is structured allows attendees to fully grasp the different aspects of copywriting in a short period of time. Points are clear and the facilitator is able to put these points in real world scenarios.
Aside from the theories that are discussed, participants are given the chance to workshop their ideas. The balance of lecture, group discussion, and dialogue, makes this workshop a must for anyone who wants to delve into the art of copywriting."
- Michael Lorenzana, Photographer & Visual Artist
"Just before lockdown, I got the chance to take Chinie Hidalgo Diaz's Copywriting 101 class. I’ve been writing for So True Naturals and I have been paid to write, but taking Chinie’s workshop helped distill my ideas and taught this old dog some new and cool tricks!
If you want to convince others about something—an idea, a message, a product—or if you simply want to communicate more effectively via social media, this class is a MUST. It is so 👏🏼 worth 👏🏼 it."
- Mia Rocha Lauchengco, So True Naturals
""Not only full of valuable lessons but entertaining as well! All participants had high marks for it! 5 Stars"
- Katrina Limcaoco , Lica Group
"I used to work in McCann Erickson as an account planner for 10 years and then in Unilever in Consumer and Market Insight.
While the lessons were familiar, your insights and your moxie made the class inspiring, enriching and life giving and reinforced my love for the written word. THANK YOU SO MUCH, Chinie!”
- Gigi Santiago, Globe Telecom
Clients & Community
The Copywriting 101 workshop was created in 2018 to train fledgling freelance copywriters and anyone else interested in learning to sell well through the written word.
Since then our little copywriting community has grown, in person and online, to over 350 individual students, 1800+ Facebook community members and several corporate clients, including:
Crimson Hotels and Chroma Hospitality
The Lica Group of Companies
Sunnies Face
Frabelle Foods
Firesprings Consulting
SoTrue Naturals
Bayer Philippines
Lexcode
ABS-CBN Foundation
Young Living Philippines
Discovery Resorts
Security Bank
Globe Telecom OSMCX
Expedise Logistics
Meet the Mentor
Copywriting 911 is run by Chinie Hidalgo Diaz, a Marketing and Communications Specialist with extensive experience in developing copy and content for brands across various industries -- including real estate, restaurants, travel and hospitality, and education.
Chinie carries a solid education and training background, with 8 years as an Educator at Assumption College and a Masters Degree in Education from the University of Asia and the Pacific. She conducts regular Copywriting workshops, and has been a resource speaker on Copywriting and Email Marketing at local digital marketing conferences and in-house to companies such as ABS-CBN Foundation, Globe Telecom, Frabelle Foods, Sunnies Studios, Bayer Philippines, Chroma Hospitality and Crimson Hotels, Discovery Resorts, BPI, Security Bank, Auto Nation Group (CATS Motors), Young Living Philippines and the Lica Group of Companies.