Copywriting
Workshops
Copywriting 101
(Prerequisite to all advanced sessions)
Learn the basics of writing to sell: the fundamentals of selling, key characteristics of persuasive copy, and simple copywriting formulas you can use right away. Topics include:
- The Secret of Good Writing: the primary purpose of writing, and the basis of every successful piece of writing. (Pre-writing checklist provided.)
- Types of Copywriting
- Two Roles of the Copywriter
- The Fundamentals of Selling
- 10 Basic Rules of Copywriting
- 3 Copywriting Formulas you can use ASAP
Copywriting for Social Media
Learn the key elements of persuasive online writing and 10 crucial social media copywriting lessons to help your posts perform better. Topics include:
- Copywriting 101 Recap
- Social Media Audience, Platforms & Tone of Voice
- Elements of Effective Social Media Copy
- Short vs Long Copy
- Strategies for Engagement
Workshop activities
- Ad analysis (company’s ads can be used for this)
- Social media post creation / revision
SoTrue Naturals
Globe Telecom
Bayer Philippines
Copywriting
for Campaigns
Campaign planning and writing, the creative concept, how to make a proper brief (and why it matters), how to write effective headlines, press releases, and more.
- Copywriting 101 Recap
- Campaign & Content Planning
- What Goes Into a Creative Brief (and Why It's Important)
- Brainstorming Your "Big Idea" or Creative Concept
- How to Write Effective Headlines, Taglines and Slogans
- Press Release Writing & Pitching
Writing Product Descriptions
Writing Product Descriptions covers the key elements of a marketing campaign, how to make a proper creative brief (and why it matters), and how to write effective headlines and product descriptions.
- Copywriting 101 Recap
- Creating a Campaign Brief (and Why It’s Important)
- How to Write Better Headlines
- Templates & Tips for Effective Product Descriptions
Activities & Exercises
- Ad analysis (company’s ads can be used for this)
- Product description writing / revision
Firesprings Consulting
Future Pacing, May 13 2024
Next Scene (Future Pacing)
Next Scene is a two-hour writing workshop that teaches the technique of Future Pacing--- a type of storytelling that allows us to imagine a scene in our ideal future, and manifest the future outcomes we desire for ourselves.
- Why Future Pacing Works
- Benefits of Written Visualization
- Tips for Effective Future Pacing
- Writing & Discussion
Feedback
"Just before lockdown, I got the chance to take Chinie Hidalgo Diaz's Copywriting 101 class. I’ve been writing for So True Naturals and I have been paid to write, but taking Chinie’s workshop helped distill my ideas and taught this old dog some new and cool tricks!
If you want to convince others about something—an idea, a message, a product—or if you simply want to communicate more effectively via social media, this class is a MUST. It is so 👏🏼 worth 👏🏼 it."
- Mia Rocha Lauchengco, So True Naturals
"Chinie was very generous in sharing her knowledge and experience in Copywriting 101.
I attended a live session pre-pandemic and a refresher during the pandemic. I appreciate how she updates her content with recent examples and social media tips."
- Bea Tabuñar, Transformative Coach
"I'd attended other workshops before, but this one was special. Time passed so quickly because I was completely engaged in learning through actual practice. We broke out into groups and the challenge was to make our own campaigns for our chosen products. After that, I had a clear understanding of what I needed to tweak my copy for my specific purpose.
Everything I learned was relevant to me. And it didn’t end there! Chinie continued to give me guidance and feedback on my actual posts. I’d recommend this workshop to anyone who wants to write great copy worthy of a discerning target audience.”
- Risa Regala-Garcia, Sun Life Advisor
"Copywriting 101 was a very engaging and insightful workshop. How it is structured allows attendees to fully grasp the different aspects of copywriting in a short period of time. Points are clear and the facilitator is able to put these points in real world scenarios.
Aside from the theories that are discussed, participants are given the chance to workshop their ideas. The balance of lecture, group discussion, and dialogue, makes this workshop a must for anyone who wants to delve into the art of copywriting."
- Michael Lorenzana, Photographer & Visual Artist
"I learned so much in this course. Chinie takes time to learn your goals for the class. She then lectures you for 3 hours about the ins and outs of copywriting. An added bonus in this class was the copywriting for social media part, from which I learned tremendously.
I highly recommend this course to both newbies and experienced copywriters- there are new things to learn even if you have been copywriting for a long time."
- Ria de Borja, RDB Media
"Not only full of valuable lessons but entertaining as well! All participants had high marks for it! 5 Stars"
- Katrina Limcaoco , Lica Group
"I used to work in McCann Erickson as an account planner for 10 years and then in Unilever in Consumer and Market Insight.
While the lessons were familiar, your insights and your moxie made the class inspiring, enriching and life giving and reinforced my love for the written word. THANK YOU SO MUCH, Chinie!”
- Gigi Santiago, Globe Telecom
Meet the Mentor
Copywriting 911 is run by Chinie Hidalgo Diaz, a Marketing and Communications Specialist with extensive experience in developing copy and content for brands across various industries -- including real estate, restaurants, travel and hospitality, and education.
Chinie carries a solid education and training background, with 8 years as an Educator at Assumption College and a Masters Degree in Education from the University of Asia and the Pacific. She conducts regular Copywriting workshops, and has been a resource speaker on Copywriting and Email Marketing at local digital marketing conferences and in-house to companies such as ABS-CBN Foundation, Globe Telecom, Frabelle Foods, Sunnies Studios, Bayer Philippines, Chroma Hospitality and Crimson Hotels, Discovery Resorts, BPI, Security Bank, Auto Nation Group (CATS Motors), Young Living Philippines and the Lica Group of Companies
chd.copy@gmail.com
+63 917 8232624